Apple Inc. is allegedly making significant progress in artificial intelligence (AI), with an eye to rival OpenAI’s ChatGPT and Google’s Bard, as indicated in a recent Bloomberg report. This revelation has catapulted Apple’s shares to a record-breaking high, experiencing a boost of nearly 2%.
The technology behemoth has engineered its own blueprint for large language models (LLMs) development, named “Ajax.” Presently, the company is undergoing internal testing for a conversational AI, unofficially titled “Apple GPT,” according to insiders familiar with the proceedings. While Apple remains tight-lipped, refraining from addressing media queries regarding these advances, the tech world and investors alike are keenly observing the company’s unfolding AI narrative.
Apple’s approach to AI contrasts with competitors like Alphabet and Microsoft, who have readily incorporated AI into their product lineup. Remarkably, Apple sidestepped any substantial AI-related proclamations during its June developer conference. However, the company has stealthily integrated cutting-edge AI functionality into select products such as Apple Photos, on-device texting, and the freshly unveiled mixed-reality headset Vision Pro.
Apple’s key AI element thus far has been its virtual assistant, Siri, which has unfortunately seen little growth in recent years. To address this, Apple has gathered numerous teams under the leadership of John Giannandrea, Apple’s AI and machine learning chief, and Craig Federighi, the senior software engineering executive, focusing on AI.
The innovative virtual assistant under development by Apple can distill text and respond to inquiries based on its training data. Currently used for internal product prototyping, this tool demonstrates parallels with OpenAI’s ChatGPT, Google’s Bard, and Microsoft’s Bing AI. Functioning as a web application, it represents an exciting stride in Apple’s AI journey.
While Apple has yet to reveal a definitive blueprint for the application of these AI tools, rumors indicate that the company is prepping for a significant AI announcement next year.
The buzz around Apple’s venture into AI has already reverberated through the stock market. Shares of technology stalwarts such as Microsoft, Nvidia, and Alphabet fell by over 1% in the wake of the Bloomberg report.
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